data

Health insurers are vacuuming up details about you — and it could raise your rates

By Marshall Allen for CNBC To an outsider, the fancy booths at last month’s health insurance industry gathering in San Diego aren’t very compelling. A handful of companies pitching “lifestyle” data and salespeople touting jargony phrases like “social determinants of health.” But dig deeper and the implications of what they’re selling might give many patients…

Read MoreHealth insurers are vacuuming up details about you — and it could raise your rates